Our ongoing collaboration with French Abroad, a lifestyle brand catering to expatriates in Paris, involved promoting their upscale-comfort-focused hoodies and loungewear. We crafted multiple social media videos and posts, alongside collaborating with professional photographer Benjamin Saluppo to capture creative campaign shots for the brand's latest collection. Additionally, we produced interactive short and long-form video content, including interviews with individuals in the streets of Paris wearing French Abroad apparel, delving into the humorous aspects of expat life while maintaining relatability and aligning with current trends. Furthermore, we are in the process of organizing a brand event to coincide/bring traction to the opening of the brand's pop-up storefront.